Speculation about a Google Pixel watch has been on-going for longer than we can remember, and the old rumor mill is cranking up again that Google could be about to build its own smartwatch.
The deal would see Samsung design and create the semiconductors. According to the report, Google has designed its own Pixel chips in the past, so this is clearly new ground for the company.
Of course this could be for Pixel phones, but the report has tongues wagging that it could be about to re-ignite its own smartwatch project.
The first thing to note is that any silicon being designed now will not be on our wrists for a long time.
And with the current state of play in the Fitbit and Google deal, that could mean a lot of things.
With Google’s Wear OS still lacking a big leader in the wellness space, it could easily be Google preparing its first smartwatch hardware – aka a “Pixel watch.”
One theory is this could act as a reference design, perhaps for a revamped Wear OS in 2021. That would be nice, but we’ve given up hope. Surely it would have happened by now.
We’d be surprised if Google’s strategy for Fitbit wasn’t already planned out for the next few years, and that work was already being done regardless of the EU probe.
Wasting a year would seriously undermine the strategy of buying Fitbit anyway, given the $2.1bn deal is all about playing catch up.
But it appears Google is set to make a wearables move – and about time too.