Style meets substance at last


Few would have thought we’d get to the 3rd generation Tag Heuer Connected smartwatch when the original was released back in 2015, but while rivals have faltered, Tag has stayed loyal to the smartwatch cause.

For the first Tag Heuer Connected, launched way back in 2015, I was flown to New York for the most extravagant (and cheesiest, quite literally) smartwatch launch event I’d ever been to.

The original Apple Watch had only been on sale a few months and the Android Wear (now known as Wear OS) launches until that point had been traditional tech affairs from the likes of LG, Samsung, Sony and Asus(!).



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